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STH poster.png

Season Ticket Holder-exclusive poster to get signed by the team (24-25 season). 

yuki cap.png

Graphic posted across social media about the new team captain

(2024-25 season)

welcome ass coach.png

Welcome graphic for new assistant coach (24-25 season).

Vozzi Sign Up.png

Jumbotron graphic to encourage fans to sign up for text app Vozzi (24-25 season).

Crispy Bacon Mock Up.jpeg
Iowa Heartlanders Designs

Social Media, Marketing, Jersey Design

Joining the Iowa Heartlanders professional ice hockey team (ECHL) as the Director of Digital Marketing & Content Creation in April 2024, I set out to improve their graphics and social media, as well as create unique posts to boost fan engagement.

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Working alongside a very small marketing team, I create 90% of graphics posted across social media, including game day posts, flyers, and even jersey designs (below).

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Official jersey design for the January 18th, 2025 Pride Night game for the Heartlanders

(2024-25 season)

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Graphic layout/template for the 2024-25 player signings.

lease extension.png

Graphic posted across social media promoting the Heartlander's lease extension with Xtream Arena (2024-25 season).

Original artwork for November 30th, 2024 Crispy Bacon Night.

© 2023 by Sophie Williams. Proudly created with Wix.com

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