Game Day graphic for the Landers' first ever playoff game in organization history
Iowa Heartlanders Designs
Social Media, Marketing, Jersey Design
Joining the Iowa Heartlanders professional ice hockey team (ECHL) as the Director of Digital Marketing & Content Creation in April 2024, I set out to improve their graphics and social media, as well as create unique posts to boost fan engagement.
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Working alongside a very small marketing team, I create 90% of graphics posted across social media, including game day posts, flyers, and even jersey designs (below).
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Official jersey design for the January 18th, 2025 Pride Night game for the Heartlanders
(2024-25 season)
Graphic posted across social media about the new team captain
(2024-25 season)
Call-up graphic for the previous Director of Game Presentation to the NHL's Buffalo Sabres
Jumbotron graphic to encourage fans to sign up for text app Vozzi (24-25 season).
Utilizing fans' tweets to describe a historic 2OT Playoff win
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Signing graphic for high-profile, NCAA DI player Mike Koster
Original artwork for November 30th, 2024 Crispy Bacon Night.