Commitment posts for new players for the 2024-25 season.
Graphic to be posted about the league's leading goaltender making the 2025 Team USA World University Games roster.
(2024-25 season)
Graphic depicting all 6 players chosen to represented Team USA in Torino, Italy for the 2025 World University Games.
A more creative approach to gameday posts, inspired by many professional leagues.
(2023-24 season)
Michigan Wolverines Designs
Marketing/Social Media Design
Since I began working as the social media coordinator for the University of Michigan Women's Ice Hockey team in 2021, I've focused on channeling my talent and creativity into powerful and engaging results. I firmly believe that the more engaging and exciting game day graphics are, especially for a sport growing as rapidly as women's ice hockey at the Division I ACHA level, the more engagement a team's social media will receive.
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For over three years I have created over 90% of all content for the women's hockey team across Instagram, Twitter/X, Facebook and LinkedIn. During my time working on the team's social media, I have successfully grown the team's audience tremendously, surpassing over 12,000 followers on Instagram and surpassing 3,000 Twitter followers prior to the 2024-25 season, compared to just over 1,000 followers on both platforms in the 2021-22 season. The team is now the most followed women's ACHA DI team on Instagram and Twitter.
Schedule poster for the 2024-25 season.
Lineup for the annual Maize & Blue Scrimmage (24-25 season).
Graphic for when the UMich team clinched the 2024 CCWHA playoffs.